How To Maximize Impact When Exhibiting Within a “Vanilla Box”

Current value-based trends includes a turnkey exhibit booth experience. This is done by providing a “vanilla box” consisting of walls, lighting, flooring and furniture to exhibitors.

It is universally agreed upon that each exhibitor’s top priority at a trade show is to draw attention to their own brand. By identifying brands as individual classifications within each exhibit, there is a valuable sales opportunity for each exhibitor.

comparie Manny Stone Decorators graphics and booth style vs the competition


Which booth(s) got your attention? Click here for more extraordinary booths created by Manny Stone Decorators.

Exhibitors should be asking themselves these questions and use their answers throughout their booth design process:

  • Who are they and who are their brands?
  • Where are their brands located within the show, within their booth?
  • What is their brand’s messaging and personality?

For thirty years, Manny Stone Decorators has been the only family run EAC service provider at Javits. We provide the perfect materials to enhance your exhibit as well as supervise the Javits union labor team. It is our job to generate magnetism and boost exposure to your booth, makings it stand out from the rest. We are willing to provide minimal, moderate and full coverage based on each exhibitor’s concept and budget.

Manny Stone Decorators specializes in value-based brand identity by using flame resistant foam board and PVC panels for:

  • Graphics
  • Logos
  • Photographs

Below you will find our most recent blog post focused on Graphics, images of the Graphics we have produced as well as client testimonials. You will also find a series of illustrations that outline the various options for trade show booths.

Graphics blog by Lloyd Stone

Graphics

Testimonials

trade show booths full coverage

trade show booths 3 panels or 1

trade show booths graphics centered

trade show booths two options

trade show booths full coverage

trade show booths graphics 1 wall

trade show booths centered graphics

trade show booths inline 5 sheets

graphics options for tradeshow booths

graphics options for tradeshow booths 2

color centered graphics 2 options

corner booth options

corner booth options 2

corner graphics options

NY NOW, NSS, and Toy Fair Javits Shows are around the corner!

Tips for Success courtesy of Lloyd Stone, President of Manny Stone Decorators

  1. Headlines sell newspapers! Have a bold sign with your company logo posted above eye level on the back wall of your booth, if possible.
  2. What’s your number? Post your booth number using at least 3” numbers on a 12X6 inch size sign on each side wall of your booth.
  3. Safety First! Foam board must be certified FLAME RESISTANT. To meet this criterion, a 10 second flame resistant test may be issued by a fire marshal. If the foam board continues to burn after 10 seconds under the flame, it must be removed from the exhibit. Manny Stone Decorators offers only flame resistant foam board options, pre-tested, Stone approved.
  4. Avoid shipping wars! Our preferred carrier is BTX Global Logistics. Contact information is listed below. Head’s up: If using UPS to ship to show site, be sure to select the “Saturday Delivery” option, no matter what.
  5. Comfort is key! Wear comfortable walking shoes, sneakers or other footwear as you will be on your feet all day, for days at a time. Happy feet = Happy face.
  6. Stay hydrated! Drink plenty of water throughout the day to stay energized and healthy.
  7. If it’s free, it’s for me! Consider a giveaway with your company logo and url on it. It should be something that you do not sell! Why limit your sales potential by giving away something that you do sell? Make it something the average buyer would want two of …
  8. Role play! Remember: you are a farmer. Plant your seeds, water them, fertilize them and let the sun shine. Take buyers’ business cards, do your homework and follow up with emails, personal notes and phone calls to develop new relationships.

Best of luck in New York City and enjoy our great city while you’re in town!

Graphics contact: Devin Reuther at EL-CO COLOR LABS
Services: logos / images on Gator, foam board and Vinyl and Masonite flooring
E-mail: dreuther@elcocolor.com Phone: 732-536-1808

Services By Air: Onsite and Offsite Contact: Stuart Stockelberg
E-mail: sstockelberg@btxglobal.com Phone: 732-453-4570